Employees of the confectionery factory "Vanyushkin Sweets" took part in a business mission organized by the Center for Cluster Development

From June 15 to 17, 2022, a direct business mission was organized for the participants of the confectionery cluster "Union of Penza Confectioners".

One of the main objects of the mission was the Puratos enterprise in Podolsk. Puratos is an international group of companies offering a wide range of innovative products, the development of new ideas and services for the confectionery, bakery and chocolate industries.

The program of the visit included: an overview of production and storage facilities, laboratories, familiarization with the technological process, tasting of products, negotiations on cooperation. 

The purpose of the business mission for representatives of the confectionery cluster is to meet the needs for direct communication between the parties of commercial relations. Within the framework of the program, it was possible to discuss and find comprehensive solutions to a number of issues: sales growth, brand awareness, product promotion, distribution growth, assortment expansion and working conditions for cooperation.